Accordingly, we re building a winning portfolio for each marketmarked by 237. Coca cola posted 8 per cent volume growth in the octoberdecember. Marketing strategy of coca cola coca cola strategy. Cocacola has effects on the teeth which is an issue for health care. Cspi conducts innovative research and advocacy programs in the area of. Marketing lessons for coke from perus big cola insead. Being addicted to coca cola also is a health problem, because drinking of coca cola daily has an effect on your body after few years. This has arguably been one of the most revolutionary marketing campaigns ever delivered and. Marketing mix of coca cola 4 ps of coca cola coca cola 4. We are able to create global reach with local focus because of the strength of the. Making a perfect mix of these factors coca cola has remained the market leader for the beverage industry. Cocacola marketing mix coca cola is the brand with the highest brand equity. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. An evaluation of marketing strategies undertaken by coca cola.
The cocacola company is one of the leading american beverage company having its network all over the world. Jai ma saraswati presentation of marketing management marketing management of coca cola submitted to submitted by dr. Marketers reach peak innovation amid a failfast culture of agile working, the pace of innovation looks set to slow as marketers pursue quality over quantity. This stepbystep guide covers all aspects of the marketing plan with a coca cola example. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. It sells a variety of sparkling and still beverages.
Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. Coca cola development strategy success pepsi promotion coca cola intergrated marketing communication s pepsi distribution coca cola distribution strategy pepsi pricing strategy pepsi product strategy coca cola pricing strategy coca cola product. In coca cola marketing mix, promotions and place plays a major role in building the brand. The article talks about the marketing mix of coca cola and the. Advertising strategy of cocacola at cocacola beverages pvt. The coca cola company is an equal opportunity employer that values the diversity of its employees, customers, and consumers. Cocacola is launching a christmas ad that it hopes will unite the world in its largest ever festive marketing push.
Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Coca cola has effects on the teeth which is an issue for health care. Jan 21, 2016 the new campaign billed taste the feeling pushes the product centerstage in an attempt to win back some of the drinkers in the struggling soda category. Marketing theory case of the coca cola company the. Discussion and analysis of the marketing strategy of coke. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. The coca cola company introduced diet coke in 1982. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world.
The brand is present across more than 200 nations and is sold in packets of various sizes. Marketing strategy in cocacola the coca cola company. Cocacola marketing strategy is one of the most complete and diverse strategies today. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. Coca cola targeting and positioning universitas brawijaya. Cola wars pages 2012 32 decembre 11 novembre 19 how values influence consumers coke choice. Examining the mix for a successful company like cocacola can help a business leader understand the dynamics and synergy involved between the four core elements.
Coke as a brand in itself tries to substitute the entire soft drink. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. Grande parte do marketing da coca cola e feito atraves da sua presenca em eventos, sendo o mais significativo deles a parceria com as olimpiadas. In light of that marketing, we recommend that cocacola should, in america and.
The 4 ps of coca cola include the product, the price, the place and the promotions. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating worldwide in over 200 countries, having over a. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. The product is controlled by the coca cola company, a. Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Sep 08, 2018 coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world. Coca cola utilizes a strong marketing strategy and various enterprise advertisements that entice consumers to buy their products. Marketing strategy of coca cola coca cola has been a complex part of american culture for over a century. Cocacolas new marketing strategy taste the feeling. In all, the coca cola company sells and markets nearly 400 brands globally.
Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. Examining the mix for a successful company like coca cola can help a business leader understand the dynamics and synergy involved between the four core elements product, place, price and promotion. In all, the cocacola company sells and markets nearly 400 brands globally. It contributes to the highest sales of soft drinks globally. Coca cola integrated marketing communications published on march 11, 2015 march 11, 2015 206 likes 11 comments. Our consumers and clients are at the center of everything we do. With the presence in more than 200 countries and the daily average servings to 1.
Marketing mix of coca cola 4ps product, place, price, and promotion. Aug 18, 2018 coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. In 1985 the formula for coca cola was transformed and the coca cola company free a new coke. Coca cola have gripped the nation this summer with their simple but brilliant share a coke campaign, offering consumers the chance to swap the coke brand name with their own and share the experience with others. Marketing mix of coca cola 4ps of marketing mix of coca cola. Coke also announced that all brands cocacola, diet cocacola, cocacola zero, and cocacola life under the cocacola company umbrella will be united under the same creative campaign. Cocacola through promotional campaigns want to demonstrate how good their brand is, this can be done through various strategies, such as personal selling cocacola stalls at public events, sales discounts in shopping centres research has shown that, cocacola tends to spend large sums on advertising, for instance in 1987 the company made.
Coca cola is the largest brand of nonalcoholic beverages. Marketing strategy of cocacola cocacola has been a complex part of american culture for over a. The cocacola marketing and distribution essay example. The cocacola company is an equal opportunity employer that values the diversity of its employees, customers, and consumers. This was the first extension of the coca cola and coke trademark. Heres how cocacola keeps its marketing strategy focused. Project report marketing management product strategy of coca cola. According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of coca cola as illustrated in. Apr 19, 2020 marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy.
The products are priced competitively because of the heavy competition in the soda industry. May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. At the cocacola company, we act with a growth mindset, taking an expansive approach to whats possible. The company has a large product portfolio of sparkling and still beverages. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Recognized as the worlds most valuable brand, coca cola is often associated with happiness. Cola black 2006,diet coke plus 2007, coca cola orange 2007,summer of us coke range 20072008 growth rate of coca cola in india.
The international empire of coca cola spans more than 200 countries. Pdf strategic marketing plan for cocacola 2016 researchgate. Marketing o caso da cocacola company leadership collaboration passion innovation integrity quality accountability url 1, 2011 7. Invision employees share their remote work secrets. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. It generates 60% of its revenue and about 80% of its operating profit from outside the united states. The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. It also has got sugar by which continuous drinking of coca cola may cause health problems. To fully understand how they act, lets discuss the components of their marketing strategy. Project report marketing management product strategy of. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of coca cola that maintains the same taste. Pepsico on the other hand, recently outperformed cocacolas negative 1 percent growth in net sales and 3 percent decline in profits by reporting a topline growth of 4 percent. No doubt it has gone through the ups and downs of business to reach that position.
Coca cola is one of the most leading company in soft drink beverage industry. In two years time, diet coke was the top selling diet soft drink in the world. Marketing coke to kids science in the public interest. Technology is used at every step of coca cola s value chain syrup manufacturing, bottling operations and storage at retail shops.
1540 1419 806 441 13 155 15 559 129 1318 1476 518 1489 432 777 1505 763 695 749 799 668 1373 903 1038 1084 289 235 794 1239 235 327 270 330 1299 1241 817 980 1525 871 62 1041 510 330 470 1029